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Do’s and Don’ts of Pitching Tech Journalists
I recently went to the PubClub’s “meet the media” event – Tech Panel: Pitching High Tech Reporters featuring Mike Farrell of the Boston Globe, Greg Gomer of BostInno, Maryfran Johnson of CIO magazine,...
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News from Shanghai – Why HB Chooses IPREX and Is Glad IPREX Chooses HB
David Croasdale, Managing Director of Newell PR, Hong Kong, describes the “layered approach” to doing business in China During one May 2013 week in Shanghai for the IPREX annual meeting, I worked with...
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People Like Pictures, So Start Pinning
Images are powerful tools that can be incredibly useful and advantageous in marketing. We see more and more brands leveraging this power through various social media outlets. Facebook, Twitter and...
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13 Cures for Marketing and PR Phobias
Few of us are familiar with triskaidekaphobia, a fear or a phobia concerning the number 13. A seemingly irrational fear, it is rooted in myth and history as far back as the Babylonians and Vikings....
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Pictures are Pretty & Other New Paths for PR
Massachusetts is putting real muscle behind supporting its creative economy. We even have a Creative Economy Industry Director, a statewide position and industry resource to amplify the industry’s...
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13 Ways to Adjust Your Content Marketing Dial
If you are like me, every year you set good intentions with regard to your health (you know the drill: eat right, exercise, and drink water). What happens? Life gets in way. But don’t give up. While...
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Building Social Community Around Clean-Tech Initiatives – The Social Tactic...
Note: this was first published by AgencyPost and can be found here. If you’re in business, you understand the concept of adding value. You evaluate every action in terms of whether it adds value to...
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Emotions of a First-Week PR “Newbie”
Transitioning from a career in healthcare marketing, I am now one week into my first public relations job, and there are so many thoughts and emotions running through my head. Over the weekend I...
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The Flacktrack
By Dawn Sullivan, PR Strategist Thanks to services like Songza and iHeartRadio’s “Perfect For”, customizing music to fit your mood or “activity” is a snap. But, for the modern PR agency professional,...
View ArticleNo Snow Job Needed
The recent snow storm once again caused power disruptions across many towns in eastern Massachusetts, with notable areas concentrated along the South Shore, an area where I live. Although the snow...
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Five Reasons I Get Out of Bed in the Morning
Once again, CareerCast’s list of the top ten most stressful jobs includes public relations executive (number five, after commercial airline pilot). Despite this “status,” I love my job for exactly the...
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